Multi-Channel Marketing for an Established Outdoor Non-Profit

"50 Years of Forest Inspired Nature Discovery in parternship with the U.S. Forest Service" 🌲🔍🌿🪵

FIND Outdoors is the Southeast’s leader in providing access to public lands. FIND inspires people to connect with nature through well-managed outdoor recreation sites, campgrounds, visitor centers, guided tours, and educational and outdoor opportunities for all ages and abilities. Through these exceptional recreational experiences and collaboration with other organizations like the U.S. Forest Service and the National Park Service, together they work towards ensuring these special spaces remain forever. 💚





My Contribution:

I partnered with the organization to assist in project management, email campaigns, social media marketing, and creative asset development.



• Campaign Management: Planned, executed, and monitored marketing campaigns, ensuring alignment with organizational goals and delivering measurable results.
• Project Management: Coordinate various marketing initiatives and projects, from concept to completion, collaborating with internal teams and external partners to meet deadlines and achieve project objectives.
• Social Media Management: Strategically managed social media presence across platforms for 20 individual accounts, curating engaging content, fostering community engagement, and driving brand awareness and loyalty.
• Creative Asset Development: Assisted in creation of compelling visual assets, including graphics, photos, videos, and other multimedia content, maintaining brand consistency and enhancing the. brand's storytelling and marketing efforts.
• Community Engagement: Cultivated a thriving online community through promptly responding to comments, messages, and inquiries, and encouraging user participation through interactive posts and community spotlights.

The Outcome 🌟

Throughout our collaboration (Jan 1, 2021-Dec 31, 2021), we accomplished:

• +66,060 gain in followers across channels
• 724,534 total accounts engaged (↑23.3%)
  • 718,340 total Facebook engagements
  • 6,194 total Instagram engagements
• 16,220,434 impressions total (↑27.5%)
  • 16,053,983 total Facebook impressions
  • 166,451 total Instagram impressions
• Successfully secured campground and recreation site features in local and prestigious print and digital publications, including Travel and Leisure, The Dyrt, Outside Magazine, Blue Ridge Outdoor Magazine, and Only In Your State.