Project description: I developed a strategic ad bundle for Studio Arhoj focused on conversions and product desire. The pack includes static layouts, motion design, and UGC videos. Every creative is built on clear visual hierarchy and psychological hooks to guide the viewer toward a purchase. In the videos, we used AI avatars to deliver scripted, high-retention customer reviews about daily rituals. By combining strong positioning, scannable text layers, and lifestyle hooks, the assets successfully turn fast-moving feed attention into brand growth and sales.