Mercedes-Benz NXT Collection

I partnered with Mercedes-Benz and Mojito to build the NXT Collection website, the official primary marketplace for their digital collectible drops. From early concepting to launch, I shaped the platform’s UX architecture, visual direction, and minting experience, translating a luxury heritage brand into a modern Web3 environment. The result was a polished, intuitive marketplace that elevated the storytelling around each collection while enabling a smooth, secure purchase flow for collectors.