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Challenge

The main challenge was to establish Black Mango Production's online presence effectively, conveying their unique approach to storytelling and diverse range of services in a visually engaging and informative manner. The website needed to reflect the company's ethos and showcase their portfolio of work while also attracting potential clients.

Project Overview

Scope

The project involved the creation of Black Mango Production's inaugural website, encompassing design, development, content creation, and launch activities. The website aimed to capture the essence of the company's brand identity while showcasing their diverse range of services and past projects.

Strategy

The strategy focused on creating a visually stunning and user-friendly website that effectively communicated Black Mango Production's storytelling prowess. Emphasis was placed on showcasing the team's expertise, highlighting their portfolio, and encouraging visitor engagement through compelling visuals and informative content.

Process

Understanding the brand

The process began with a deep dive into understanding each client's brand identity, audience, and objectives. This phase was crucial in shaping the storytelling approach and ensuring alignment with the client's vision.

Design Conceptualisation

Collaborative brainstorming sessions led to the development of creative concepts tailored to each client's unique needs and objectives. The team's diverse skill set and creative flair were instrumental in generating innovative ideas that resonated with clients and audiences alike.

Development

Once the concept was finalized, the team brought it to life, leveraging their expertise in various mediums, including digital ads, animations, commercials, music videos, documentaries, podcasts, animations, and motion graphics. Attention to detail and a commitment to excellence characterized the execution phase, ensuring the delivery of high-quality content that exceeded client expectations.

Client feedback was integral to the process, guiding iterative improvements and ensuring alignment with client expectations. Open communication and a client-centric approach facilitated a collaborative partnership, driving continuous improvement and success.