For typography, I selected Neue Haas Grotesk and ITC Avant Garde, two typefaces that perfectly align with Specimen’s minimalist and brutalist aesthetic. Neue Haas Grotesk is used for its clean, neutral appearance, making it ideal for both headlines and body text. Its clarity and versatility ensure that every piece of communication remains legible and impactful, no matter the context. ITC Avant Garde, with its bold geometric shapes, adds a touch of modernity to the brand, helping to highlight key elements without overwhelming the overall design.