Writing a Recall Cold Email Sequence

EMAIL 1: Immediately after 60 days (5% OFF)

Subject: [GIFT INSIDE] We’ve missed you!

Hi there, this is [name] from Posh Peanut… We’ve missed you.

It’s been a while since you visited our store and haven’t had a chance to

check out our new products.

It’s okay, everyone gets a little busy sometimes.

And to show there are no hard feelings, we’d like to offer you a generous 5% OFF on all our items!

Just use the coupon code 5OFF at checkout and instantly take 5% off ANY order across all our products — no shipping fees required.

Code expires 48 HOURS…

So use it and abuse it before it does.

We hope to see you soon!

Click here to use your discount.

Talk soon,

[Sender’s NAME]

EMAIL 2

- Sent something earlier (4 hrs to non-opens and non-clicks from EMAIL 1)

Subject: Did you receive this earlier?

Hi, [NAME] here from Posh Peanut…

We sent you an email earlier containing a special gift.

Did you receive it?

We’ve noticed that it’s been a while since you visited Posh Peanut and haven’t had a chance to use your discount.

It’s okay, everyone gets a little busy sometimes.

And to show there are no hard feelings, we’d like to offer you a whopping 5% OFF on your next purchase.

Just use your unique one-time discount coupon 5OFF at checkout and instantly take 5% off ANY order across all our products — no shipping fees required.

Code expires 48 HOURS…

So use it and abuse it before it does.

We hope to see you soon.

Click here to shop NOW!

Talk soon,

[Sender’s NAME]

EMAIL 3 - DAY 2

Subject: [1 DAY LEFT] 5% OFF!

Hey [firstname], [NAME] here...

A lot has happened here at Posh Peanut since you last visited.

In fact, just yesterday we sent you a discount code to get a whopping 5% OFF on

all our items.

It’s our way of saying that we miss you like shoulder pads misses the 80s.

Kidding aside…

Just use the discount code 5OFF at checkout and instantly take 5% off ANY order across all our products — no shipping fees required.

Discount code expires tomorrow at 11:59PM.

We hope to see you soon!

Talk soon,

[Sender’s NAME]

Subject: 5% Discount Closing…

Hi, [NAME] here from Posh Peanut …

I just want to send you a final courtesy reminder that your 5% discount expires in a couple of hours.

Frankly, this may be your last chance to take advantage of this.

But if you no longer want to shop with us that’s fine too.

Things change.

Priorities change.

People change.

In fact, the only thing that’ll never change is by providing quality, functional comfort in un-compromised signature designs for families.

That’s one thing you can always count on.

We’d love to have you back.

Talk soon,

[Sender’s NAME]

EMAIL 5

- Additional Discount OFF (AFTER 90 DAYS)

Subject: Don’t give up on us, [firstname]...

Hi, [NAME] here from Posh Peanut …

Not sure if you still remember me.

It’s been almost 3 months since we last heard of you and we’re beginning to get worried.

Was the initial 5% discount we gave you a couple of weeks back not enough?

If that’s the case, then maybe this’ll get you excited…

Simply use coupon code 10OFF at checkout and instantly take

an extra 10% OFF your entire order…

Making your discount a whopping 10%.

The catch?

This offer applies to all our products -- but only until midnight tonight.

So, this is literally your last chance.

Don’t say we didn’t warn you. ;-)

Click Here To Shop Posh Peanut And Save 10% OFF!

Talk soon,

[Sender’s NAME]