WinBack Email Sequence for a SaaS Company

EMAIL 1 - Immediately after 1 day

Subject: [GIFT INSIDE] We’ve missed you!

Hi there, this is [name] from Paddle… We’ve missed you.

We’ve noticed that your free trial just expired and haven’t had a chance to

upgrade.

It’s okay, everyone gets a little busy sometimes.

And to show there are no hard feelings, we’d like to offer you a generous 5-day additional trial period to take the app for a spin!

Just use the coupon code 5DAY in-app and instantly get another 5 days to use the app — no strings attached.

Code expires 48 HOURS…

So use it and abuse it before it does.

We hope to see you soon!

Click here to use your discount.

Talk soon,

[Sender’s NAME]

EMAIL 2

- Sent something earlier (4 hrs to non-opens and non-clicks from EMAIL 1)

Subject: Did you receive this earlier?

Hi, [NAME] here from Paddle…

We sent you an email earlier containing a special gift.

Did you receive it?

We’ve noticed that your free trial just expired and haven’t had a chance to take an upgrade.

And to show there are no hard feelings, we’d like to offer you another 5 days to take the app for another try.

Just use your unique one-time discount coupon 5DAYS in-app and instantly take the app for an additional 5 days trial — no strings attached.

Code expires 48 HOURS…

Feel free to use it.

We hope to see you soon.

Click here to try NOW!

Talk soon,

[Sender’s NAME]

EMAIL 3 - Day 2

Subject: [ANOTHER DAY?]

Hey [firstname], [NAME] here...

A lot has happened here at Paddle since you last visited.

In fact, just yesterday we sent you an offer for another 5 days additional time for you to try the app.

It’s our way of saying that we miss you like shoulder pads misses the 80s.

Kidding aside… :)

Just use the trial code 5DAYS once you open the app today and we’ll instantly extend your trial to another 5 days!

Discount code expires tomorrow at 11:59PM.

We hope to see you soon!

Talk soon,

[Sender’s NAME]

EMAIL 4 - Day 3

Subject: 5 Days Trial Extension Ending…

Hi, [NAME] here from Paddle …

I just want to send you a final courtesy reminder that your trial extension with code 5DAYS expires in a couple of hours.

Frankly, this may be your last chance to take advantage of this.

But if you no longer want to use the app that’s fine too.

Things change.

Priorities change.

People change.

In fact, the only thing that’ll never change is to simplify and automate your billing operations so you can focus on growth.

That’s one thing you can always count on.

We’d love to have you back.

Talk soon,

[Sender’s NAME]

EMAIL 5 - Day 10

Subject: Don’t give up on us, [firstname]...

Hi, [NAME] here from Paddle …

Not sure if you still remember me.

It’s been almost a week since we last heard of you and we’re beginning to get worried.

Was the initial 5 days trial we gave you a couple of weeks back not enough?

If that’s the case, then maybe this’ll get you excited…

Simply use coupon code 7DAYS at checkout and instantly take

an extra 7 days to take the app for a good spin. How’s that?

The catch?

This offer applies exclusively for you today -- but only until midnight tonight.

So, this is literally your last chance.

Don’t say we didn’t warn you. ;-)

Click Here To Open Paddle And Apply the Code 7DAYS!

Talk soon,

[Sender’s NAME]