Opalore approached me to help bring their premium skincare brand to life through a high-end Shopify website. The founder had previously been let down by two different web development projects, so restoring confidence and maintaining clear communication throughout the build was just as important as the technical delivery.

Working closely alongside both the founder and the brand designer, my role was to translate the approved designs into a fully functioning Shopify store while ensuring every detail matched the designer's vision. The result was a premium ecommerce experience that reflected the quality and positioning of the Opalore brand.

The project required more than simply building a Shopify store. The website needed to feel bespoke, luxurious and trustworthy while maintaining excellent performance and usability.

Alongside delivering the website itself, the business required advanced customer segmentation, personalised customer journeys, international market support and integrations with key ecommerce platforms.

To ensure complete transparency throughout the project, I created and managed a shared Trello board that allowed the founder, designer and wider team to track progress, review updates and provide feedback at every stage of development.

Rather than adapting the design to fit the limitations of a theme, I developed custom Shopify sections and functionality using Liquid, CSS and JavaScript to accurately match the approved designs and create a more premium experience.

Full Shopify website development from approved designs

Custom Shopify Liquid development

Bespoke page sections and premium design elements

Before-and-after skincare comparison slider

Advanced custom CSS styling throughout the site

Custom skin analysis questionnaire

Klaviyo integration and customer segmentation

Automated email journeys based on skin type and customer data

Yotpo reviews integration

International markets and currency setup

Shopify store configuration and launch support

Team training and ongoing Shopify guidance

One of the most valuable features developed during the project was a custom skin analysis form designed specifically for the brand's customer journey.

Rather than collecting generic information, the form captured detailed customer data, including skin concerns, age groups and skincare goals. This information was then automatically passed into Klaviyo, allowing the business to deliver highly personalised email marketing campaigns and product recommendations based on each customer's profile.

The completed website successfully delivered the premium experience the founder and designer had envisioned while providing the technical infrastructure required to support future growth.

By combining custom Shopify development, ecommerce best practices and advanced customer segmentation, Opalore gained a scalable platform that not only looked premium but also helped deliver more personalised customer experiences and marketing campaigns.