Rebranding and Scaling Tim Cooper's Coaching Business by Stuart WatersRebranding and Scaling Tim Cooper's Coaching Business by Stuart Waters
Built with Kajabi

Rebranding and Scaling Tim Cooper's Coaching Business

Stuart Waters

Stuart Waters

Rebranding and Scaling Tim Cooper's Coaching Platform

Overview

I have worked alongside Tim Cooper for a number of years, supporting the growth and evolution of his coaching business through website development, Kajabi implementation, strategic consulting and ongoing technical support.
As Tim's business evolved, one of the key projects we worked on together was a complete rebrand and website redesign. The goal was to create a more powerful and masculine brand identity that aligned with Tim's mission of helping ambitious men escape the success trap and build a more meaningful version of success.
Alongside the visual rebrand, we developed a digital ecosystem that supports Tim's coaching programmes, membership offerings, lead generation activities and ongoing community engagement.

The Challenge

Tim's business had grown significantly over time, with multiple products, programmes and audience entry points.
The challenge was not simply creating a new website, but developing a clearer customer journey that communicated his new message while supporting people at different stages of their personal development journey.
The platform needed to:
• Reflect Tim's evolved positioning and brand message • Create a stronger visual identity • Support multiple Kajabi products and offers • Generate new leads through strategic lead magnets • Provide clear pathways into coaching programmes and memberships • Remain simple and easy to manage long-term

My Role

Over the course of our partnership, I have supported Tim across a wide range of projects, including:
• Website redesign and development • Brand implementation and visual positioning • Kajabi website development • Product and offer creation • Membership platform development • Lead magnet creation and funnel implementation • Landing page development • Customer journey optimisation • DNS and domain management • Technical troubleshooting and support • Ongoing platform maintenance and improvement
• Canva design and marketing asset creation • Social graphics, promotional materials and lead magnet design • Visual content creation to support launches, memberships and campaigns

Membership and Offer Development

A significant part of our work together focused on helping Tim develop a range of offers designed to support clients at different stages of their journey.
This included building out Kajabi products, lead generation assets and membership experiences, as well as helping shape pricing structures and customer pathways.
One of the key initiatives was supporting the development of Tim's membership programme, which included daily live coaching calls and a growing member community.

Canva Design

Alongside the website and Kajabi development work, I also supported the creation of visual marketing assets using Canva. This included lead magnets, promotional graphics, social content and supporting materials used across Tim's membership, launches and marketing campaigns. Having both the technical and design elements aligned helped create a more consistent experience across the entire customer journey.

Long-Term Partnership

What I enjoy most about working with Tim is that our relationship has developed far beyond a typical website project.
Over the years, I have continued to support the business with ongoing development, technical improvements, strategic input and day-to-day troubleshooting whenever needed.
Rather than delivering a project and moving on, I work as an ongoing technical and digital partner, helping ensure the platform continues to evolve alongside the business.

Results

The result is a stronger brand presence, a more focused customer journey and a scalable Kajabi platform that supports Tim's coaching programmes, memberships and future growth.
Our partnership continues today as we regularly collaborate on new ideas, improvements and technical developments across the platform.

Client Feedback

"There are a few things that I completely love about BrandRemote Marketing. Firstly, how responsive they are. If you want something fixed fast these are the guys that you want to get in touch with.
They are super professional, offer unbelievable value and the quality of their work is second to none.
If you're thinking about using these guys it's an absolute no-brainer. I've changed the way I conduct my online business. Thanks so much guys, you're all great."
Tim Cooper Coach, Speaker & Founder of Tim Cooper Coaching
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Posted Jun 19, 2025

Supported Tim Cooper's rebrand, Kajabi platform, memberships, lead generation and digital strategy through a long-term development partnership.

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Timeline

Mar 19, 2025 - Jun 16, 2025