Role: Product / UX UI Designer | Project Type: Brand Identity & Logo Design | Client: Beach Rover | Deliverable: Logo system and brand foundations
Context
Beach Rover is an autonomous beach cooler designed to follow its user, removing the need to carry or drag heavy coolers across the sand. The product combines technology, mobility, and outdoor lifestyle to solve a real usability problem.
The brand needed a strong, modern visual identity that could clearly communicate innovation, power, and movement.
Problem
The challenge was to create a logo that:
Represented a technology-driven physical product
Felt modern and innovative, not generic or playful
Balanced strength, motion, and beach context
Scaled across physical products and digital assets
Goal
Design a distinctive and scalable brand identity that would:
Communicate innovation and mobility
Reflect the beach environment without clichés
Feel premium, modern, and durable
Work across multiple applications
My Role
I was responsible for the concept development and visual execution of the Beach Rover brand identity.
I was responsible for:
Leading the visual concept and logo design
Translating product goals into a clear brand system
Designing logo variations, typography, and color usage
Preparing and presenting the final brand proposal to the client
Design Process
1. Discovery & Client Alignment
The process began with initial meetings with the client to:
Understand the product in depth
Learn how the client worked and made decisions
Gather preferences, references, and inspiration
Clarify business goals and long-term vision
This alignment ensured the design direction matched both product intent and client expectations.