Remedy Beauty Co. | Brand Refresh
Samantha Glassman
Remedy Beauty
Remedy Beauty Co. approached us looking to refresh their brand identity and create a visual system that felt more elevated, modern, and reflective of the salon experience they provide.
While their previous branding served its purpose, it felt generic and lacked the personality they wanted to communicate. Our goal was to create a brand that felt timeless, refined, and recognizable while giving them the flexibility to show up consistently across every customer touchpoint, from social media to in-salon materials.
Services
Logo suite
Color palette + typography
Brand Style Guide
Business Card Design
Services Page Design
Gift Card Design
Social Media Templates
**This was a rebrand
The Before
Remedy Beauty Co. wanted to move away from a visual identity that felt generic.
They were looking for a brand that felt more distinctive, elevated, and aligned with the premium salon experience they offer.
Moodboard/Creative Direction
Before designing the identity, we established a visual direction inspired by modern editorial beauty brands, soft neutral palettes, and timeless typography.
The goal was to create a brand that felt elevated, feminine, and approachable while standing out from the more generic salon branding often seen in the industry.
Logo Suite
The logo system combines elegant typography with a collection of supporting marks, creating a flexible identity that works across digital, print, and in-salon applications.
From the primary wordmark to the monogram and alternate lockups, each logo was designed to maintain consistency while offering versatility across different touchpoints.
Animated logo
Color Palette
A muted palette of warm blush, cream, olive, and deep espresso creates a calming, elevated feel while reflecting the natural beauty and sophistication of the salon.
The colors were selected to complement the salon's photography rather than compete with it.
Marketing Collateral
We extended the refreshed identity across key customer touchpoints, including business cards, gift cards, service menu designs, and other branded materials to create a seamless client experience both online and in person.
Gift card design
Business card design
Services page design
Social Media Templates
To support the rebrand, we designed a library of social media templates that make it easy to showcase services, before & after transformations, testimonials, educational content, and promotions while maintaining a cohesive brand presence.
Bringing the Brand the life
Mockups to help visualize the brand in real life applications
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Posted Aug 6, 2026
Rebranded Remedy Beauty with modern, elevated identity, enhancing in-salon and digital presence.
