Jackpot Cookies | Brand Refresh

Jackpot Cookies is a Miami-based cookie brand that came to us looking for a complete brand refresh. While the brand already had a recognizable aesthetic, they were looking for a more memorable logo and cohesive identity that could grow with the business across packaging, merchandise, and marketing.

Logo suite

Color palette + typography

Brand Patterns & Elements

Brand Style Guide

Mockups

Cookie Box Design

While Jackpot Cookies had established a visual style, the branding lacked a distinct logo system and cohesive assets that could scale for future growth.

We brought the brand to life through a bold visual direction that combines the custom color palette with playful, lifestyle-driven imagery. The result is a cohesive aesthetic that feels energetic, indulgent, and instantly recognizable across every touchpoint.

The custom wordmark was designed to feel bold, playful, and full of personality. Its chunky letterforms create a memorable identity that's easy to recognize across packaging, social media, and merchandise while reflecting the fun, celebratory nature of the brand.

To extend the identity beyond the logo, we developed a collection of custom brand elements including icons, stickers, patterns, and supporting graphics. These assets add personality to the brand while creating a cohesive system that can be used across packaging, social media, merchandise, and future marketing materials.

We also developed a custom brand icon featuring a playful swirl and star. Together, they evoke the excitement of hitting the jackpot, a subtle nod to finding something special (Jackpot Cookies!)