Paid Social Videos & Static/Animated Graphics

Wally is a dental membership brand running paid campaigns across Meta. I support their team by producing high-performing paid social creative, with a strong focus on campaign- and promotion-driven ads. Assets are delivered and iterated quickly across video, static, and animated formats to support ongoing testing and performance.

Static and animated Meta ads designed from creative briefs, creator imagery, and brand guidelines. Assets are resized, versioned, and iterated on for A/B testing, balancing consistency with custom layouts and fresh creative approaches.

Paid video ads created by editing and restructuring raw creator footage, including splicing video and audio to form cohesive, conversion-focused stories. Assets are delivered in multiple formats and variations for Meta placements and ongoing testing.