Streamlining Service Experience for Fintech App

Shasta

The Money App

A lifestyle banking service operated from Luxembourg across the world. The only financial operator focused on high-value P2P transactions.

Services

• Design System
• Mobile App
• Marketing Website
• Brand Collateral





Context

A lifestyle banking service operated from Luxembourg across the world.

The only financial operator focused on high-value P2P transactions.

Shasta is dedicated to enriching the lives of our members and communities through ongoing banking capabilities and unparalleled access to the world of service luxury.

Shasta is a startup company that shifted from the energy sector into the fintech space. The goal was to turn bureaucracy, inefficient systems, and distrust into a new global payment system to create cards and new business models for financial independence of users. The initial offer was to act as a financial operator focused on high value P2P transactions including Fiat and crypto currencies.

By harnessing a rich global network of professionals and experts in digital products we were able to understand better our target audience and focus on elevating the lifestyle of members and allowing them more time to enjoy the things they love making while profiting in the process. These research led to an ancillary offer to become a lifestyle banking club for exclusive people.

Methodology

Benchmark Fintech Market

Gain a clear understanding of the specific UX debt issues plaguing your digital product.

Persona Definitions

Prioritize the identified root causes based on their impact and severity, allowing you to focus on the most critical issues first.

Mobile App Design System

Understand the pain points experienced by your users, enabling you to address them directly.

Gamified Loyalty System

Identify and rectify usability barriers that may be causing frustration or confusion for your users.



Outcomes

A gamified banking experience forhigh-end ‘gamers’.

A gamified banking experience for high-end ‘gamers’. Shasta needed to be dedicated to enriching the lives of our members and communities through ongoing banking capabilities and unparalleled access to the world of service luxury.I lead the design work to create a brand identity that blended financial services and luxury lifestyle.

As Design Lead I was responsible to lead the research on the market and the target audience to bring insights and recommendations to collaborate with the management to define the business strategy and the product roadmap for the first version of a lifestyle banking service.

Shasta is dedicated to enriching the lives of our members and communities through ongoing banking capabilities and unparalleled access to the world of service luxury. So we worked to create a brand identity that blended financial services and luxury lifestyle.A global payment partner.

All the power of Shasta in one Boutique app

1 - Peer-to-peer (P2P) application designed for people with high purchasing power. White label 100% customizable to the image of the brand or to be created from start.2 - As a modern club, Shasta fosters relationships and business between members and rewards engagement through "Shastatus" and unlocking exclusive, one-of-a-kind experiences

A lifestyle banking service operated from Luxembourg to the entire world. The only financial operator focused on high value P2P transactions.