Product Strategy

UX/UI Design

Prototyping

User Testing

Design and develop a CMS platform to enhance internal productivity, enabling editors to efficiently curate and manage content for social media dissemination.

Style Me Pretty, a leader in the wedding industry, sought a solution to streamline their social media curation process. As a marketplace showcasing top-tier vendors and wedding inspiration, their need to swiftly curate and share content was crucial.

Initiated with a heuristic evaluation of their existing submission platform, implementing UI improvements and optimizing user flow.

Conducted in-depth interviews with the client to understand workflows, stakeholder needs, and system constraints.

Proposed a solution focusing on three primary user profiles: Editors, Vendors, and Photographers.

Developed a CMS that offered a quick overview of upcoming weddings and improved the photo curation process.

Integrated a feature for editors to comment and rank photos, facilitating educational feedback to photographers and assistant editors.