CMS Platform for Social Media Curation

Project: CMS & Mobile App for Social Media Curation

Services Provided:

• Product Strategy
• UX/UI Design
• Prototyping
• User Testing

Objective:

Design and develop a CMS platform to enhance internal productivity, enabling editors to efficiently curate and manage content for social media dissemination.

Background:

Style Me Pretty, a leader in the wedding industry, sought a solution to streamline their social media curation process. As a marketplace showcasing top-tier vendors and wedding inspiration, their need to swiftly curate and share content was crucial.

Approach:

• Initiated with a heuristic evaluation of their existing submission platform, implementing UI improvements and optimizing user flow.
• Conducted in-depth interviews with the client to understand workflows, stakeholder needs, and system constraints.
• Proposed a solution focusing on three primary user profiles: Editors, Vendors, and Photographers.







[VENDOR] New Listing to Portfolio



Wedding Management System







Solution

• Developed a CMS that offered a quick overview of upcoming weddings and improved the photo curation process.
• Integrated a feature for editors to comment and rank photos, facilitating educational feedback to photographers and assistant editors.