Jewellery Brand Identity

How Fine Designs, specialises in luxurious, sustainable and contemporary jewellery.

With a focus on the heirloom nature of jewellery, her designs are meant to be passed down and remain in the family for generations whilst being kind to the environment.

Sally had an exciting opportunity to be featured in a high-profile directory and felt her DIY logo didn't reflect the quality and core values of her brand, so to elevate her business, reflect her values, and appear more professional, she needed a new visual identity.

The result is this elegant mark with a timeless quality. The interlocking lines symbolise the everlasting nature of heirloom jewellery and the journey it takes through the family.