Concept Florist Brand Identity

Avant Fleur is a boutique florist that offers unique and modern bouquets and displays for your home, office or celebration.

A florist that’s a bit different. Using traditional methods in a new way. Forward thinking flowers that merge the tradition with the new ideas.

As well as creating stop and stare displays for events and joyful bouquets they have developed a unique range of products inspired by our flowers including skincare, candles, drinks and tea.

To create a visual identity that can be seamlessly used across all aspects of the business from the shop front, thank you cards to the product packaging.

The result is this elegant but modern logo suite with organic flowing lines leaning into the future. The combination of bright colour palette that comes from nature with a few surprises and bold typography ensures it stands out in a busy industry.