Happy Hues Concept Brand Identity

Happy Hues is a concept brand that aims to provide high quality aromatherapy oils using ingredients that are sustainable, ethically sourced and cruelty free that energise and uplift their customer’s mood. Their mission:

To inject personality and fun into the aromatherapy industry, by creating scents that uplift and energise our audience, setting us apart from the competition. We aim to make our customers feel cheerful and invigorated, rather than simply calm and relaxed.

To portray aromatherapy as fun - it doesn’t have to be serious and dull, and that it can be used to energise and uplift our customers’ moods not just for the commonly perception that it’s for relaxing.

Focussing on the positive nature of the brand, I explored visual representations of that and these formed the foundations of the final designs.

A super-fun, positive brand identity that has a happy, uplifting colour palette, bold typography and quirky elements to ensure the products stand out on the shelves and stick in people’s minds.