Social Media Management for Tech-Driven Haircare Education Brand

Sarah Azu-Benson

Content Creator
Copywriter
Social Media Manager
Canva
CapCut
Instagram

Project Overview

I managed this company's Instagram account and community groups for two months

Goals

Increase brand and service awareness
Get webinar sign ups and increase sales

The Process

To execute this project and achieve the stipulated goals, I started out by auditing their existing content strategy. After which, I created and presented a comprehensive content marketing strategy and content calendar which focused on telling the brand's story and messaging in a way that connects with their target audience better and generating more sales.
I created engaging and informative content that resonated with their target audience and Monitored content and account performance by utilizing various tools to track metrics and analytics.
Every post and interaction on their socials was done strategically to build community and attract their ideal client into signing up for their programs🤩

The Results

My optimized social media strategy resulted in a 10% increase in sales and a 100% increase in engagement by reach.
Increased content performance, brand awareness and overall increase in sales
Content Performance
Content Performance
Partner With Sarah
View Services

More Projects by Sarah