Social Media Marketing for Product Photography Brand

Photoprop is a product photography and videography company based in Ghana. They offer product content creation services to business and sells photography props, backdrops and content creation tools on their e-commerce store.

I was in charge of this company's social media marketing and I managed their accounts across multiple platforms including Facebook, Instagram and Tiktok.

Increase brand awareness

Increase non-followers accounts reach

Increase service bookings and studio rentals

Attract website traffic and purchases on E-commerce store

I developed a social media marketing strategy that aligns with the brand goals and created content that resonated with the target audience. The content marketing strategy used focused on educative and relatable content to get their ideal customers and client to engage with their website and purchase from their store or pay for their services.🤩

I was also responsible for setting up and managing Facebook advertising campaigns to increase reach and conversion.

Increased content performance, social media account growth and overall increase in sales.