Client: Ile Private Dining Room

Industry: Hospitality - Food & Drink

Service Type & Location: West African Private Dining Room, Los Angeles

Project Duration: Ongoing

Objective: Brand Awareness and Positioning

Role: Brand Content Manager

Responsibilities: Strategy Development, Content Strategy, Media Management, and Engagement

Challenges: The primary challenge was limited content due to budget constraints, which restricted our ability to consistently produce new material.

Solutions: To overcome this, we introduced several content concepts tailored to maximize the impact of the available resources. These included the "Faces of Ile" series, which highlighted the people behind the dining experience, and the "Culture Series," focused on educating the audience about West African culture. These concepts allowed us to create engaging content that resonated with the audience and showcased the brand’s unique identity.

Approach: We adopted a brand narrative expansion strategy, focusing on enhancing the client’s brand story and positioning Ile as a unique cultural dining destination.

Content Strategy: Developed and executed content concepts such as "Faces of Ile" and "Culture Series," leveraging existing assets creatively to build a consistent and engaging narrative.

Media Management: Implemented a cohesive media plan that optimized content distribution and engagement across social media platforms.

Engagement: Fostered community interaction through these content series, encouraging user-generated content and active participation.

Engagement Rates: Increased social media engagement, with higher interaction on posts related to the new content series.

Brand Visibility: Improved consistency and visual appeal of the social media feed, enhancing brand recognition.

Audience Growth: Notable growth in followers and a more engaged, culturally connected audience.