E-book/Lead Magnet Design for FreemiumTraveler

Pius Henry

Verified

Graphic Designer

Copywriter

Adobe Photoshop

Canva

Travel

Client Overview
FreemiumTraveler is a travel and miles brand that helps travelers maximize their rewards, points, and perks for cost-effective trips. Their audience consists of frequent flyers, credit card users, and travel enthusiasts looking to make the most of their spending.
Challenge
FreemiumTraveler had a strong draft for a lead magnet but needed a professional design to enhance its appeal and effectiveness. The client wanted a polished, visually engaging asset that aligned with their brand and encouraged sign-ups.
Solution
We took the client's draft and transformed it into a high-quality, conversion-driven lead magnet by focusing on:
Visual Storytelling: Using clean, travel-themed aesthetics to engage the audience.
Structured Layout: Organizing content for better readability and flow.
Brand Consistency: Ensuring colors, fonts, and design elements aligned with FreemiumTraveler’s identity.
Call-to-Action Integration: Enhancing key sections to drive conversions beyond the download.
Outcome
With a more polished and engaging lead magnet, FreemiumTraveler was able to present a more professional image, strengthening brand credibility and increasing the likelihood of lead conversions.
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Posted Feb 25, 2025

Successfully designed and delivered a high-converting lead magnet for client, aimed at attracting and engaging conscious travelers.

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Timeline

Jun 6, 2024 - Jun 28, 2024

Clients

Freemium Traveler

Tags

Graphic Designer

Copywriter

Adobe Photoshop

Canva

Travel

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