CapCut World LA: 1957 Retro Motion & Visual Campaign

Created for the CapCut World LA creative challenge, this motion campaign imagines a playful collision between 1957 and 2026.

When Dorothy’s familiar mid-century transport stops working, an unexpected guide appears: the Turbo Snail. By scrubbing through time, it brings contemporary Los Angeles into her retro world, turning a simple journey into a surreal visual transition between eras.

The visual language draws from 1950s travel posters, mid-century print illustration, and warm retro minimalism. I created a cohesive world through custom poster typography, a warm tonal palette, and character design that connects vintage graphic references with digital motion.

Art Direction

Visual Identity

Character and Poster Design

Motion Design

The piece was created in CapCut AI Suite, with classic jazz used to anchor the atmosphere in 1957 as the story shifts toward present-day Los Angeles.

Creative direction: a nostalgic visual world with a slightly absurd twist, built around movement, contrast, and a sense of time slipping out of place.

#ArtDirection#MotionDesign#Brand Identity#VintageIllustration#AI Video#