Sonic Asset is a concept‑led brand identity system for a music label, combining art direction, motion behavior, and interactive visual states. The project explores how sound‑driven aesthetics can evolve into a dynamic digital identity through modular components, layered textures, and a Play/Stop interaction model.

Concept project, not affiliated with Sony.

The vinyl disc moves in a floating idle state. When Play is activated, the disc rotates and the background glows red. When Stop is pressed, the disc returns to its floating state, removing the glow and stopping rotation. A red news ticker runs continuously across the interface.

A clear view of the Play/Stop interaction showing how the vinyl switches between its active red‑glow rotation and its floating idle motion.

A demonstration of the continuous red ticker line that runs across the interface, reinforcing the cyber‑punk atmosphere and connecting all system states.