Failed Hobbies doesn't just sell candles—it shares stories through scent with cheeky phrases capture life's not-so-perfect moments. With perfectly relatable themes (The Dog's My Personality Now, anyone?) and photo-worthy labels, this IG-worthy brand needed an equally colorful website to match.

I worked through Good Spark Studio and was tasked with developing a solid store that looked robust with only a single line of candles--and only product mockups. The art direction required full saturation, definitely an in-your-face aesthetic.

On top of the visual constraints, the store needed systems that could grow beyond candles into home goods, prints, and apparel. To achieve this, I built out the back-end store logic with custom metafields, bundles, and a candle customizer that could grow with inventory. The metafields will allow for robust merchandising and filtering, even if apps are added in the future.

🕯️ Custom candle customizer built natively in Shopify (no third-party apps)

🛍️ Strategic collections that enhance the "giftable + collectible" experience

⚙️ Future-ready architecture for expansion beyond candles

🎨 Created original imagery to amplify their storytelling

📱 Mobile-first design for their overstimulated, over-scheduled audience

🏗️ Custom meta fields supporting complex product relationships

Failed Hobbies was able to launch with a bold e-commerce experience that is easy to build upon as its product line grows.