Canva Billboard Design - Times Square Feature

In 2021 after the pandemic and too much gloom, Canva wanted to launch a new design challenge to involve its community in making something beautiful. Canva contracted me to create the original billboard graphic to launch this challenge.  

We went through a series of explorations and iterations to create a graphic that was fun, colorful, positive, and inclusive. After almost 2 years of lockdown, I wanted to design around the theme of spending time together in nature, as you can see from a few of the versions below.

The final design features trendy odd bodies in a psychedelic landscape of colors and shapes. It's a celebration of togetherness and spending time with loved ones in nature. You can see the moving ad in NYC, below.

Also part of the project was a UGC video for their socials and a feature press piece. Click below to read the full article.