Tokopedia Beli Rutin, UI/UX Mvp Case Study

Tokopedia Beli Rutin is a new feature for users to buy products for their needs every week/month without repeating user actions every month at low/wholesale prices.

Beli Rutin feature where users can buy the same product for a period of months or weeks with one user action

give a cheaper price when shopping a lot

make a regular shopping list

Reminder before buying next month/week

Tokopedia is growing rapidly in the midst of Indonesia's development. Even though Tokopedia's active users continue to grow, it doesn't break the user's habit of shopping monthly, namely buying the same product every month by having to spend time going to the supermarket or market.

User's Problem

Departing from the problem, users are tired of doing the same user action every month to buy the same product regularly every week/month. A solution has emerged where Tokopedia can offer a new feature that works for Tokopedia users to routinely buy/subscribe products with one user action.

Project Goals

Make it easier for Tokopedia users to buy regularly/subscribe products for their needs every week/month without repeating user actions every month by getting cheap/wholesale prices

user benefits

can make monthly/weekly purchases with one user action

Get a reminder before next month's purchase

consumers can measure their monthly or weekly expenses

Business Outcomes

open another route, namely regular subscription/buying apart from buying units

strengthen the buying and selling brand

Objective

know the problems of the user when making purchases of routine needs. know more about the user's habits in doing it.

Method

surveys & interviews

Survey Criteria

Tokopedia users

ever shop online

Interview Criteria

age 20 - 30 workers / already married

often shop online for daily needs

often shop offline for daily needs

Survey Quantitative Research

The aim is to know the behavior and experience of the user for monthly purchases and monthly purchases.

60%

users routinely buy products for their needs every week/month with the same items, especially products for daily needs, with most users being traders, office workers, and those who are married.

Interview Qualitative Research

the purpose of knowing the problems of the user when making purchases of routine needs. know more about the user's habits in doing it

Comparative Research

usability testing

users want to shop monthly through the online platform because they don't have time to shop monthly because of their busy schedule.As a new user with this new feature, the user can make a monthly shopping list and can shop monthly through the routine purchase feature of the Tokopedia.

Task

Task 1 found tokopedia beli rutin

Task 2 explore tokopedia beli rutin

Task 3 create shopping list

Task 4 edit shopping list (delete items, delete shopping lists, and add items)

Task 5 open reminder