Enhancing Vulcan's Helpdesk Platform (User Experience)

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https://johnsonuiux.framer.website/case-studies/scaling-customer-support-with-ai-automation

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https://vulcandesk.framer.ai/

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Vulcandesk is an AI helpdesk and automation platform. My task was to craft the external experience like—the site and onboarding materials—that explained Vulcan clearly and convinced users to try it. I focused on making the system approachable while showing the power of AI in customer support.

I made Vulcan’s pricing easy to grasp by designing a clean comparison table that highlighted the features in each plan, helping users quickly see the value.

I streamlined pages that explained Vulcan’s AI features without jargon.

A guided walkthrough videos to help new users get started quickly.

Clean layouts and visuals that reinforced trust and reduced confusion.

Clearer feature explanations improved user understanding during onboarding

Vulcan witnessed an impressive 40% monthly increase in user sign ups after it's first launch

60% of users visited the pricing page with 38% making subscription payments —showing the model was simple, clear, and effective.

The help center gave prospects confidence to explore Vulcan further, supporting higher conversions