SaaS Landing Redesign That Drove $13K+ in Extra MRR for Crisp

https://crisp.chat/

https://johnsonuiux.framer.website/case-studies/ai-powered-customer-messaging

My client, wanted a landing page that converted like crazy Crisp is an AI-powered customer messaging platform that combines chat widgets, AI agents, knowledge base, shared inbox, CRM, and more. My work? A focused redesign of the landing page to improve clarity, engagement, and conversions—without overhauling the entire product.

Organized AI Helpdesk, Chat Widget, Shared Inbox, CRM, Knowledge Base in digestible sections.

Dual CTA buttons

Included logos of trusted clients and testimonial quotes to boost credibility.

Onboarding Videos — SaaS-friendly walkthrough clips from the dashboard and features, embedded to explain value faster and improve conversions.

20% Lift in Trial Signups: Clear CTAs and onboarding videos guided users to take action faster, with most starting a free trial within just 3 clicks.

5% Drop in Bounce Rate: A cleaner feature flow and trust elements kept visitors engaged, reducing early exits and boosting time on page.

+ $13K Monthly Recurring Revenue Growth: The actual results exceeded projections, with the redesign contributing to over $13,000 in new monthly recurring revenue just few months later.