SaaS Landing Redesign That Drove $13K+ in Extra MRR for Crisp
Johnson Oluwabukunola
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Posted Sep 17, 2025
Crisp is an AI-powered customer messaging platform that combines chat widgets, AI agents, knowledge base, shared inbox, CRM, and more.
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Timeline
Jan 5, 2024 - Feb 8, 2024
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Project Description:
My client, wanted a landing page that converted like crazy
Crisp is an AI-powered customer messaging platform that combines chat widgets, AI agents, knowledge base, shared inbox, CRM, and more. My work? A focused redesign of the landing page to improve clarity, engagement, and conversions—without overhauling the entire product.
Solution:
Organized AI Helpdesk, Chat Widget, Shared Inbox, CRM, Knowledge Base in digestible sections.
Dual CTA buttons
Included logos of trusted clients and testimonial quotes to boost credibility.
Onboarding Videos — SaaS-friendly walkthrough clips from the dashboard and features, embedded to explain value faster and improve conversions.
Results:
20% Lift in Trial Signups: Clear CTAs and onboarding videos guided users to take action faster, with most starting a free trial within just 3 clicks.
5% Drop in Bounce Rate: A cleaner feature flow and trust elements kept visitors engaged, reducing early exits and boosting time on page.
+ $13K Monthly Recurring Revenue Growth: The actual results exceeded projections, with the redesign contributing to over $13,000 in new monthly recurring revenue just few months later.
Monthly Recurring Revenue After Implementation
Features
Video Onboarding Flow
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