Kaisel is a modern fintech concept inspired by Brex and Wise, but built to go a step further.

My focus was to design not just another financial platform, but one that educates, engages, and simplifies money management. From an academy that helps users learn, to an interactive dashboard preview that gives a feel of the platform right away, Kaisel was about trust, clarity, and smarter financial control.

https://bankwithkaisel.framer.ai/

https://johnsonuiux.framer.website/case-study-kaisel

I studied Brex and Wise to spot gaps—unclear pricing, weak guidance, and static previews, and slightly limited features.

I built an interactive hero dashboard with hover animation effects, launched Kaisel Learn, added a fiat/crypto converter, funds management feature, and an AI forecaster & Assistant for smarter budgeting.

On the pricing page, I layered in FAQs, user reviews, and a smart pop-up form that appears after 15 seconds, asking if users need help choosing the right plan. That way, the page wasn’t just informative, it worked as a conversion machine.

SaaS-Friendly demo-Videos – I added lightweight, interactive videos across the landing page to explain features and steps in context. This not only reduced the learning curve but also made onboarding feel more human and approachable.

Developer ready design system: I built a design system from scratch to aid scalability, speed and better collaboration with developer teams.

The final design introduced:

Short, SaaS-friendly clips that guide users through each feature step-by-step, making onboarding smooth and engaging.

A clean preview with hover animations, giving users a feel of the platform before signup.

an academy to onboard and educate new or potential users.

Access to calculate live exchange rates in both cryptocurrency and local currencies without needing to signup

AI that studies live market trends to suggest smart money moves and spending limits.

users could save their spending, set budget limits, and export spending history in PDF or CSV format.

Customizable cards that can be easily created, frozen, or deleted for security.

FAQs, reviews, and a smart pop-up prompting users to contact sales if they needed help choosing a plan.

89% of users completed the onboarding process

Average time to conversion on the pricing page fell below 2 minutes.

Customer satisfaction scores (CSAT) were an impressive 4.8 out of 5.