Enable Shopify Data Layer for Google Tag Manager (GTM) By Jo...

Enable Shopify Data Layer for Google Tag Manager (GTM) By Jobair Mahmud | Data-Driven Tracking Expert

🚀 Project Overview

This project demonstrates how I enabled and customized the Shopify Ecommerce Data Layer to work seamlessly with Google Tag Manager (GTM) for accurate event tracking and advanced analytics.

The goal was to implement a fully dynamic data layer that passes real-time ecommerce data — including product details, cart items, and transaction values — to GTM, enabling pixel tracking for Google Ads, Meta (Facebook), TikTok, and GA4.