Google Analytics 4 (GA4) Ecommerce Tracking with Google Tag ...
Md Jobair Mahmud
Google Analytics 4 (GA4) Ecommerce Tracking with Google Tag Manager (GTM) By Jobair Mahmud | Data-Driven Marketing & Tracking Expert
🚀 Project Overview
This project showcases how I implemented GA4 Ecommerce Tracking using Google Tag Manager (GTM) to collect detailed insights into user behavior, product performance, and checkout journeys for an online store.
The primary objective was to enable complete ecommerce data tracking — from product views to purchases — providing accurate insights in GA4 for better campaign optimization and ROI measurement.
🎯 Objectives
Set up GA4 Ecommerce Tracking using GTM
Configure data layer events for ViewItem, AddToCart, BeginCheckout, AddPaymentInfo, and Purchase
Ensure dynamic product values, currency, and IDs are sent correctly
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Posted Oct 11, 2025
Google Analytics 4 (GA4) Ecommerce Tracking with Google Tag Manager (GTM) By Jobair Mahmud | Data-Driven Marketing & Tracking Expert 🚀 Project Overview This...
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