Google Analytics 4 (GA4) Ecommerce Tracking with Google Tag ...

Google Analytics 4 (GA4) Ecommerce Tracking with Google Tag Manager (GTM) By Jobair Mahmud | Data-Driven Marketing & Tracking Expert

🚀 Project Overview

This project showcases how I implemented GA4 Ecommerce Tracking using Google Tag Manager (GTM) to collect detailed insights into user behavior, product performance, and checkout journeys for an online store.

The primary objective was to enable complete ecommerce data tracking — from product views to purchases — providing accurate insights in GA4 for better campaign optimization and ROI measurement.

🎯 Objectives

Set up GA4 Ecommerce Tracking using GTM

Configure data layer events for ViewItem, AddToCart, BeginCheckout, AddPaymentInfo, and Purchase

Ensure dynamic product values, currency, and IDs are sent correctly