AI content generation platform | SaaS UI/UX Design

(Project Highlights)

Industry: AI & Content Automation

Deliverables: UI/UX Redesign of product for web & mobile, and website design

Timeline: 3 months

Easypress.ai helps businesses generate a full year’s worth of content with a single click, offering editing, scheduling, and seamless integration with external platforms.

The client approached us for a redesign to improve consistency, usability, and mobile accessibility. Our goal was to create a streamlined, user-friendly platform that aligned with the client’s vision.

We identified and addressed the following challenges in the platform:

Inconsistent Design: Visual elements lacked cohesion.

Limited Dashboard Functionality: Missing actionable insights.

Complex Feature Usability: Tools such as the content calendar were overly complex and unintuitive.

Lack of Mobile Optimization: Key functionalities weren’t optimized for mobile.

Our redesign provided practical solutions to overcome these challenges:

Unified Design System: Consistent colors, buttons, and layouts for a polished look.

Enhanced Dashboard with Insights: Added KPIs and actionable data.

Simplified Tools: Redesigned the content calendar and introduced a clear, intuitive subscription model.

Mobile Optimization: Key screens redesigned for mobile usability.

Website Design: Designed the main website to communicate Easypress.ai's value proposition more effectively and create a stronger first impression.

We followed a structured approach to deliver impactful results:

Research & Planning: Stakeholder interviews and competitor analysis.

Design System: Consistent colors, buttons, and layouts.

Feature Redesigns: User-friendly content calendar and data-driven dashboard.

Mobile Access: Optimized key screens for a seamless mobile experience.

Website Revamp: Designed a fresh, engaging website to better showcase the platform’s capabilities.

Collaboration: Regular feedback loops to align with client goals.

The redesign resulted in a more accessible, consistent, and user-friendly platform:

Consistency: A unified design system ensures a seamless user experience.

Enhanced Usability: Intuitive tools simplify content management.

Mobile Access: Users can manage content on the go.

Transparency: A clear subscription model builds trust.

Stronger Online Presence: The website highlights the platform’s value and attracts new users.