AI content generation platform | SaaS UI/UX Design
Sikander Azam
Taking the hassle out of content creation, leaving you free to innovate.
(Project Highlights)
Industry: AI & Content Automation
Deliverables: UI/UX Redesign of product for web & mobile, and website design
Timeline: 3 months
About the Project
Easypress.ai helps businesses generate a full year’s worth of content with a single click, offering editing, scheduling, and seamless integration with external platforms.
The client approached us for a redesign to improve consistency, usability, and mobile accessibility. Our goal was to create a streamlined, user-friendly platform that aligned with the client’s vision.
The Challenges
We identified and addressed the following challenges in the platform:
Inconsistent Design: Visual elements lacked cohesion.
Limited Dashboard Functionality: Missing actionable insights.
Complex Feature Usability: Tools such as the content calendar were overly complex and unintuitive.
Lack of Mobile Optimization: Key functionalities weren’t optimized for mobile.
The Solution
Our redesign provided practical solutions to overcome these challenges:
Unified Design System: Consistent colors, buttons, and layouts for a polished look.
Enhanced Dashboard with Insights: Added KPIs and actionable data.
Simplified Tools: Redesigned the content calendar and introduced a clear, intuitive subscription model.
Mobile Optimization: Key screens redesigned for mobile usability.
Website Design: Designed the main website to communicate Easypress.ai's value proposition more effectively and create a stronger first impression.
The Process
We followed a structured approach to deliver impactful results:
Research & Planning: Stakeholder interviews and competitor analysis.
Design System: Consistent colors, buttons, and layouts.
Feature Redesigns: User-friendly content calendar and data-driven dashboard.
Mobile Access: Optimized key screens for a seamless mobile experience.
Website Revamp: Designed a fresh, engaging website to better showcase the platform’s capabilities.
Collaboration: Regular feedback loops to align with client goals.
The Outcome
The redesign resulted in a more accessible, consistent, and user-friendly platform:
Consistency: A unified design system ensures a seamless user experience.
Enhanced Usability: Intuitive tools simplify content management.
Mobile Access: Users can manage content on the go.
Transparency: A clear subscription model builds trust.
Stronger Online Presence: The website highlights the platform’s value and attracts new users.
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Posted Jan 15, 2025
Redesigned an AI content platform with a unified design, improved dashboards, simplified tools, and mobile optimization, enhancing usability and brand presence.
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