KOZAKH| Influencer Marketing.

Influencer Collaboration Project: Kozakh Jewelry

Brand: Kozakh

Product: Beautiful, Durable, Untarnished Handmade Jewelry

Location: USA

#### Project Overview: Kozakh, a USA-based handmade jewelry brand, created stunning, long-lasting pieces known for their beauty and durability.

The goal of this collaboration was to leverage the power of influencer marketing to amplify Kozach’s presence and showcase the incredible quality of the jewelry. The project focused on building a vibrant community of jewelry lovers, increasing brand visibility, and driving strong sales growth.

Collaboration Objectives:

1. Maximized Brand Awareness: Kozakh expanded its reach across key social platforms, tapping into the enthusiasm of influencers who resonated with its values of craftsmanship and durability.

2. Product Showcasing: Influencers highlighted the jewelry's untarnished beauty and long-lasting quality through authentic and visually engaging content.

3. Boosted Sales: The collaboration drove traffic to Kozakh’s website with influencer-led promotions and exclusive discount codes, encouraging followers to invest in these timeless pieces.

4. Built a Loyal Customer Base: The project fostered a dedicated community of jewelry enthusiasts who appreciated handmade, high-quality pieces through sustained influencer engagement.

#### Influencer Profile: -

Target Market: USA-based micro-influencers within the fashion, jewelry, and lifestyle niches.

- Audience Size: 5k-100k followers, ensuring authenticity and a strong connection with their audience.

- Engagement Focus: Influencers with at least a 5% engagement rate, ensuring meaningful interaction with their followers.

- Shared Values: Influencers who appreciated ethical fashion, sustainability, and premium craftsmanship in jewelry.

#### Deliverables:

1. Instagram: - Post: Influencers shared a beautifully styled image or carousel featuring Kozach’s jewelry in their everyday look.

- Stories: They posted engaging stories (2-3) highlighting the jewelry’s craftsmanship and timeless appeal.

- Reel: They created 15-30 second reels showcasing how Kozach jewelry enhanced any outfit, emphasizing its beauty and long-lasting quality.

2. TikTok: - Unboxing: Influencers produced fun and engaging unboxing videos, emphasizing the unique, handmade design of the jewelry

- Lifestyle Integration: They shared short videos showing how Kozach pieces were effortlessly incorporated into daily fashion choices.

3. Call-to-Action: Every influencer post included a custom discount code for followers, directing them to the Kozakh website for a seamless shopping experience.

4. Branded Hashtags: Influencers used the hashtag #KozakhJewels to build a cohesive, trackable campaign.

Campaign Timeline: - Influencer Outreach: Kozach identified and reached out to influencers within the first week

- Product Delivery and Content Creation: Influencers received Kozach products and had 2-3 weeks to create and post their content.

- Campaign Duration: The campaign ran for one month, with regular monitoring of engagement, reach, and sales conversion. #### KPIs and Success Metrics:

- Engagement: Kozach monitored likes, comments, and shares on posts to assess audience interaction and overall enthusiasm.

- Sales Performance: The brand tracked sales using influencer-specific discount codes and affiliate links.

- Community Growth: Kozakh measured social media follower growth and email sign-ups during the campaign. - Content Reach: Impressions and overall reach were analyzed to evaluate the campaign’s visibility. #### Budget and Incentives: -

Influencer Compensation: Compensation was negotiated based on the influencer’s reach and engagement.

- Product Gifting: Kozakh provided each influencer with a selection of its stunning jewelry to feature in their content.

- Exclusive Offers: Custom discount codes were provided to influencers for their followers, boosting both traffic and conversions.

#### Why This Collaboration Was Exciting: This partnership created buzz, reached new audiences, and told the story of Kozach’s beautiful, handmade jewelry. The untarnished, durable craftsmanship of the pieces spoke for itself, and through influencers, Kozakh authentically shared that message with the world.