Barrett-Jackson Website Redesign

Challenges. Barrett-Jackson’s legacy website had become dated and inconsistent across devices. Navigation was cluttered, the mobile experience was under-optimized, and event information was scattered across multiple pages. Visitors struggled to quickly register, consign vehicles, or purchase tickets—core actions that drive the auction’s business.

Solutions. A full redesign introduced a responsive, modern experience with clear visual hierarchy and immediate access to key actions (View Docket, Register to Bid, Consign, Buy Tickets, Event Info).

The new interface unified the brand’s prestige and energy—using high-contrast visuals, simplified navigation, and event-driven layouts optimized for all devices. Accessibility and load performance were prioritized alongside CMS flexibility for event updates.

Results. The new site delivers a premium, performance-focused experience aligned with Barrett-Jackson’s reputation as “The World’s Greatest Collector Car Auctions.”

Users can now seamlessly access event information, bid registration, and ticketing from any device with faster load times and improved clarity.

The design system also enabled consistent updates across upcoming auctions like Scottsdale, Las Vegas, and Palm Beach.

38% faster Page Load Improvement

+52% Mobile Engagement Rate

27% fewer clicks Conversion Funnel Efficiency