This project involved designing and building a complete sales experience for The Amazon Influencer Academy, a $297 digital offer promoted through paid ads.

I handled the sales page design and Showit build, along with the branded ThriveCart checkout experience. The copy for this project was written by my trusted copywriter, Victoria Onyeje.

The goal was to create a page that did more than look polished. Every section needed to support the sales argument, make the offer easy to understand, and guide cold visitors smoothly toward the next step without unnecessary distraction or confusion.

The end result was a cohesive funnel experience from ad click to sales page to checkout, with the design, copy, and purchasing experience all working together.

→ Full sales page design → Responsive Showit build → Branded ThriveCart checkout design → Visual hierarchy and section flow → Mobile optimization → Post-launch design support and refinements

The visual direction for this page was designed to keep the offer clear, credible, and easy to move through. Strong hierarchy, clean section flow, and intentional spacing helped support the copy while making the overall experience feel elevated and easy to follow.

Rather than competing for attention, each section was designed to reinforce the next so the page could guide visitors naturally from interest to decision.

The offer stack and pricing section were designed to make the value feel tangible and easy to understand. By clearly organizing the included resources and showing the offer visually, this section helped carry the buyer naturally into the final call to action.

This part of the page was especially important because it brought together the promise of the offer, the visual proof of what was included, and the buying decision itself.

The ThriveCart checkout was designed to continue the visual direction of the sales page so the transition from reading the offer to completing the purchase felt smooth and consistent.

Instead of feeling like a disconnected step, the checkout supported the overall funnel experience and helped reduce friction at the point of purchase.

Following the launch, the funnel reached:

Tanner also shared that this became her highest two-week sales period at the time.

In her words:

Beyond the funnel’s performance, Tanner highlighted the clean and elevated design, the attention given to every part of the layout, and the support she received throughout the launch and after the page went live.

That combination matters to me just as much as the numbers. A strong page should not only perform well, but also make the client feel supported and confident in what they are sending their audience to.