This project involved designing and building a complete sales funnel for a coaching offer, from the first sales-page visit through checkout, booking, course delivery, and follow-up emails.

→ Sales page design and WordPress build → ThriveCart checkout setup and redirects → Thank-you page experience → Calendly booking integration → Kajabi course delivery and email setup → Zapier automation connecting the funnel systems

The goal was to create one cohesive buyer journey rather than a collection of disconnected pages and platforms.

The sales page was designed to communicate the value of the offer clearly, reinforce the client’s credibility, and guide visitors naturally toward the next step. The checkout experience was streamlined to reduce unnecessary friction, while the backend systems were connected so buyers could move smoothly from purchase to booking, delivery, and communication.

The result was a premium, fully integrated funnel that was easy for buyers to navigate and manageable for the client behind the scenes.

WordPress → ThriveCart → Kajabi with Calendly for call booking and Zapier supporting the automated flow.

Every layer was designed and built to work together, creating a seamless experience from first scroll to final confirmation.

A premium, editorial-style sales experience designed to position the offer clearly, build trust, and guide visitors toward the right purchase option.

Two branded ThriveCart checkout paths were created for the coaching package and one-hour strategy session, keeping the transition from sales page to purchase clear and consistent.

A branded thank-you experience followed by a streamlined Calendly booking flow.

WordPress hosted the sales experience, ThriveCart processed each purchase, Kajabi delivered the program and emails, and Calendly and Zapier supported booking and automation.

A walkthrough of the mobile sales page experience, built to keep the offer clear, easy to navigate, and purchase-ready on smaller screens.

The finished funnel gave the client a polished front-end experience and a more organized system for managing purchases, bookings, course access, and communication.