Bulgari| Coaching & Digital Transformation for a Luxury Leader

Overview 🔎

Bulgari is a luxury fashion house founded in 1884 and is known for its jewelry, watches, fragrances, accessories, and leather goods. It is currently part of the luxury conglomerate giant LVMH Group.

As Product Coach, I was hired to mentor the Bulgari Digital Team on product management best practices and growth strategies, helping them navigate the digital transformation journey.

Problem & Solution 🤝

Problem: The Bulgari Digital Team lacked a structured approach to digitalize their processes, enhance their digital presence, and boost e-commerce revenues. With a rich heritage rooted in traditional luxury, they faced challenges in adapting to the rapidly evolving digital landscape and meeting the evolving needs of modern consumers.

Solution: To address these challenges, I conducted a series of immersive workshops for the Bulgari Digital Team. These sessions focused on sharing proven methodologies, frameworks, and templates from the tech industry, empowering the team to adopt a product-led mindset. Additionally, I was invited to Bulgari's headquarters in Rome to collaborate with senior management, providing strategic guidance on crafting a comprehensive digital strategy aligned with their brand values and growth objectives.

Goals 🎯

Implement Agile Methodologies: Introduce Agile principles and practices to foster cross-functional collaboration, iterative development, and faster time-to-market for digital initiatives.

Enhance Digital Customer Experience: Revamp Bulgari's digital touchpoints, including their e-commerce platform, mobile apps, and social media presence, to deliver exceptional and seamless customer experiences across all channels.

Explore Emerging Technologies: Investigate the potential of emerging technologies like Web3, NFTs, and AI to create innovative and engaging experiences for Bulgari's customers.

Process 🛣

Product Management Training: Conducted comprehensive workshops on product management fundamentals, including customer discovery, user research, prioritization frameworks, and lean experimentation.

Digital Strategy Alignment: Collaborated with Bulgari's senior leadership to align the digital strategy with the brand's vision, values, and long-term objectives, ensuring a cohesive and authentic digital experience.

Cross-Functional Collaboration: Facilitated cross-functional workshops to foster a shared understanding of customer needs and promote seamless collaboration.

Emerging Technology Exploration: Led workshops and ideation sessions to explore the potential applications of Web3, NFTs, and AI in the luxury sector, facilitating discussions on creating unique and innovative experiences for Bulgari's customers.

Results 🥇

Successfully transitioned the Bulgari Digital Team to Agile methodologies, enabling faster delivery of digital initiatives and improved cross-functional collaboration.

Fostered a product-led mindset and equipped the team with the necessary tools and frameworks to drive future digital innovations and maintain Bulgari's position as a leading luxury brand in the digital age.

Explored potential use cases for Web3, NFTs, and AI, laying the groundwork for Bulgari to create innovative and engaging experiences leveraging emerging technologies.