Doodlepaw® - Visual Identity & Merch Design
Rebecca Arnaud
The client (Faux)
Doodlepaw® is a community of doodle lovers seeking a modern twist on the traditional fluffy brand. They want to appeal to a niche audience passionate about doodle dogs while presenting a contemporary, graphic aesthetic. The client envisions minimal color schemes, super graphic elements, and experimental design choices that resonate with their target market.
The challenge
The primary challenge was to create a cohesive brand identity that balances the playful, fluffy nature of doodle dogs with a modern, sophisticated aesthetic. This required striking the right blend between whimsical and sleek to appeal to doodle lovers while presenting a fresh, contemporary image. Additionally, the brand needed to stand out in a competitive market, offering unique and stylish merch that aligns with the overall design vision.
Role: Visual Identity / Merch Design / Collaterals
Done all by myself.
Our Solution
To address these challenges, we designed a logo that seamlessly blends fluffy, playful fonts with a modern sans-serif typeface. This combination reflects the essence of doodles while maintaining a sleek aesthetic. The brand's visual identity employs minimal colors, predominantly soft pastels and muted tones, which complement the super graphic and experimental design elements. We extended this cohesive look to a wide range of merchandise, including apparel and accessories, ensuring each piece features the brand's unique and bold designs.
The Final Brand Experience
The final brand experience for Doodlepaw® is a vibrant community for doodle lovers, offering a fresh and dynamic approach to pet branding. The cohesive visual identity shines through the logo, minimal color palette, and experimental design elements. The merchandise line, including trendy apparel and distinctive accessories, showcases the brand's innovative and stylish aesthetic. Overall, Doodlepaw® has established itself as a playful yet modern brand that resonates with its enthusiastic community of doodle lovers.
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Posted Jun 18, 2026
