Setosa Skin is a women-oriented brand focusing on skincare and skin hair removal along with scented candles. My role involves managing socials, implementing growth strategies, video editing, and scripting for reels, which helps in creating educational, relatable, funny, and inspiring content that drives sales. The reels are made by my in-house team along with some outsourced influencers, which drives visibility.

Manage posting schedule

Plan and curate Instagram feed plus stories

Scripting and Creating reels

Outsourcing Influencers

Video Editing

Implement hashtag strategy

Monitor performance of posts

Breakdown monthly analytics and identify opportunities for growth

In the first month we achieved...

7000+ followers

Doubled the # of posts going out each month

620,200 accounts reached

25,000 accounts engaged

550,000 impressions

Fast forward 12 months, and we have grown Setosa Skins Instagram community to over 50,000 followers. We have achieved this by consistently monitoring content performance and iterating on our social strategy to focus on content formats that drive engagement and growth!