ROMALINA
Anais Devereaux
About the Project
Last Fall, I worked on a Passion Project which was in a Agile process and aimed to find women shoppers the right fit of clothing to match their specific body types, skin tones, height and offer a 3D garment visualization to create a true-to-life virtual experience.
As the Lead Designer of ROMALINA, I contributed to project management, concept ideation, prototyping, competitive research, user research, and interaction design.
Metrics for this project focused on Sales Metrics and Engagement Metrics.
My meaningful contributions to this project were user surveys, user interviews, affinity mapping, consumer journey mapping, competitive analysis, comparators analysis, lo-fi sketches, mid-fi wireframes, hi-fi prototyping, and usability testing.
My Contributions
Project Management
Concept Ideation
Prototyping
Competitive Research
User Research
Interaction Design
I completed this challenge with a virtual fitting room, connecting women’s sizing experiences to match their body types and preferences and creating a realistic 3D visualization of the garment.
Check out ROMALINA here 👇
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Posted Feb 18, 2023
Led the end-to-end process of research synthesis to prototyping in connecting women's sizing experience to match their body types and preferences.
LEVIS X PASSEN
Hackathon
Reserve Cut
Alpen Life
