Wordbrew - UX Redesign
Design MVP
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Posted Feb 1, 2026
Redesign of Wordbrew's UX for improved onboarding and usability.
Wordbrew approached us to rethink and elevate the user experience of their AI-powered content creation platform.
While the core product and development were already in place, the client needed:
A smoother onboarding experience for first-time users
Clearer AI interactions and content generation flows
Improved usability across complex product features
A cleaner, more intuitive editor experience
Our role was focused entirely on UI and user experience design, ensuring the product feels delightful, intuitive, and easy to adopt.
Overview
Wordbrew is an AI-driven content creation platform that helps users generate structured, high-quality content using templates and AI workflows.
As the product evolved, the user experience needed refinement to reduce friction, improve clarity, and better guide users through AI-powered features — especially for first-time users.
About the Platform Experience
The goal of the redesign was to:
Make AI-powered content creation feel simple and guided
Improve feature discoverability without overwhelming users
Reduce cognitive load across complex workflows
Create a polished, modern SaaS experience
Our work focused on improving how users move through the product, not just how it looks.
The Process
1. Discovery & UX Audit
We began by understanding:
Existing user journeys and friction points
Drop-offs during onboarding and project creation
How users interacted with AI features and templates
Areas where the UI was adding unnecessary complexity
This phase helped identify opportunities to introduce progressive disclosure and guided flows.
Editor Screen
2. UX & UI Redesign
We redesigned multiple core areas of the product with a strong focus on clarity and flow.
Key UX/UI improvements included:
Revamped Onboarding Flow
Introduced a progressive, guided onboarding experience
Designed a delightful first-time user flow, including a welcome-style experience (e.g. intro video concept)
Helped users understand value quickly without overwhelming them
AI Credit Usage & Template Selection
Redesigned the AI credit usage visibility
Introduced a template-based content generation flow
Users can select a template framework before generating content
Designed loader and system feedback modals to improve perceived performance and clarity
Custom Template Creation Flow
Simplified the process of creating custom templates
Clear step-by-step structure to reduce confusion
Improved usability for advanced users creating reusable frameworks
Project Creation Flow & Empty States
Redesigned project creation experience
Introduced meaningful empty states to guide users on what to do next
Reduced friction when starting new projects
Project Editor Revamp
Complete UI cleanup of the editor
Improved layout, spacing, and hierarchy
Enhanced overall usability and focus during content creation
Designed to feel calm, clean, and distraction-free
Project Creation Screen
Our Role
Interaction Design & Product UX Strategy
User Journey Mapping
Onboarding Flow Design
UI Design for AI-powered Workflows
SaaS Dashboard & Editor UI Design
Interaction & Empty State Design
(Development was handled by the client’s internal team)
Outcome
The redesigned Wordbrew experience resulted in:
A smoother, more intuitive onboarding journey
Clearer AI interactions and template-driven workflows
Improved usability across complex features
A cleaner, more polished product experience aligned with modern SaaS standards