roofquotes.com | OOH Advertising & Branded Design

roofquotes.com had no illustrative style when the brief landed, so the work started there. A research phase led to something clean and minimal that sat naturally alongside the existing brand assets, built from the outset to hold up at billboard scale across the Chattanooga area.

The billboard and signage work pulled the 'smile' directly from the logo into the copy, keeping the designs simple without sacrificing recognition. That visual language carried through to a set of location-specific badges, including a Chattanooga edition for local roofers and a partner badge featuring the new illustrative characters, giving the brand a scalable system rather than a single execution.

The t-shirt designs used the same logo mark and tight copy, branded enough to be recognisable and restrained enough that you'd actually want to wear one.