Valentine's Day Campaign Design for Date Local

So & So's NY came with a Valentine's Day campaign brief, promoting a series of events in collaboration with Romer Hell's Kitchen. The work needed to stand out from the usual February noise, so rather than leaning on a stock library, every illustration was drawn specifically for the project.

The posts feature a set of 10+ custom illustrations, tailored specifically for the both brands and their Valentine’s events.

Posts and stories were designed as a connected campaign set, so the content built recognition across the promotional window rather than feeling like a series of unrelated graphics.