Rebranding Initiative for Established Manufacturing Company
Joel Carter
Nothum is a third generation, family-owned manufacturer of specialized and innovative equipment for the food processing industry.
Part of a good brand strategy is understanding where the “white space” is and planting your flag there. That’s what we did for Nothum. Our team identified and reinforced Nothum’s straight-talking, can-do spirit. Then, we used that gritty, own-able difference to develop distinctive brand assets that stand out in a global field that is unspecialized and uninspired.
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Posted Sep 26, 2024
Guided the organization through a step-by-step rebranding process, creating a fresh and cohesive brand identity that resonated with their target audience.
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