Rebranding Initiative for Established Manufacturing Company

Nothum is a third generation, family-owned manufacturer of specialized and innovative equipment for the food processing industry.

Part of a good brand strategy is understanding where the “white space” is and planting your flag there. That’s what we did for Nothum. Our team identified and reinforced Nothum’s straight-talking, can-do spirit. Then, we used that gritty, own-able difference to develop distinctive brand assets that stand out in a global field that is unspecialized and uninspired.