As BKD (now Forvis Mazars) entered into a new era of growth, the current brand platform was unable to provide meaningful differentiation in a crowded field. Our strategy was to develop a brand mascot and give the firm a strong voice with distinctive brand assets to boost recognition and positive branded attention effects. This strategy helped the firm win industry awards, receive significant attention in the market, and was attributed to early and ongoing large engagement wins.

Photography by Bruton Stroube.