Innovative Brand Campaign for the Risk-Adverse Accounting Sector
Joel Carter
As BKD (now Forvis Mazars) entered into a new era of growth, the current brand platform was unable to provide meaningful differentiation in a crowded field. Our strategy was to develop a brand mascot and give the firm a strong voice with distinctive brand assets to boost recognition and positive branded attention effects. This strategy helped the firm win industry awards, receive significant attention in the market, and was attributed to early and ongoing large engagement wins.
Photography by Bruton Stroube.
Efficiency
Guidance
Momentum
Optimism
Precision
Security
Strategy
Support
Vision
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Posted Sep 26, 2024
I led the team to develop the brand strategy, campaign concepts, and managed the creative direction and photoshoot guidance.
