Modernizing a Full-Service Accounting Firm’s Identity
Joel Carter
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Posted Sep 26, 2024
Developed a brand strategy, visual identity, and verbal identity for an almost 100 year old accounting firm.
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Since 1938, Janover, a full-service accounting firm, has provided thousands of clients advice and guidance on how to build and preserve their wealth.
Janover was seeking to modernize their identity to reflect a firm that had experienced significant growth and change over the past 20 years. Using an incredibly collaborative process, we helped uncover Janover’s core brand idea and build a brand strategy, visual identity, and verbal identity to amplify their positioning.