Modernizing a Full-Service Accounting Firm’s Identity

Since 1938, Janover, a full-service accounting firm, has provided thousands of clients advice and guidance on how to build and preserve their wealth.

Janover was seeking to modernize their identity to reflect a firm that had experienced significant growth and change over the past 20 years. Using an incredibly collaborative process, we helped uncover Janover’s core brand idea and build a brand strategy, visual identity, and verbal identity to amplify their positioning.