Creafy — Brand Identity & Interactive Commerce Experience

Creafy is an independent brand and interactive commerce concept designed around one ambition: helping people picture a business that feels like their own.

I developed the identity, art direction, UX/UI and front-end experience as one connected system, from the first impression to the storefront details.

A BRAND WITH WARMTH AND CHARACTER The split circular C, confident lowercase wordmark and terracotta, ivory and ink palette give Creafy a recognizable identity. Rounded surfaces, generous spacing and considered typography carry it across the website and product previews.

MAKE THE POSSIBILITY TANGIBLE The opening experience turns a simple prompt into a curated storefront demonstration. Visitors can explore clothing, homeware and skincare examples, watching each identity take shape inside a mobile preview.

COMMERCE, IN MOTION The desktop showroom brings streetwear, fragrance and technology stores into focus. Product carousels, shopping-bag drawers and guided transitions demonstrate the shopping journey. A final visual chapter connects the product page, campaign and storefront.

DESIGN AND DEVELOPMENT, TOGETHER My contribution: brand identity, visual direction, interface design, interaction design and responsive front-end development in HTML, CSS and JavaScript. The result is a working interactive prototype with a cohesive identity and complete visual presentation.

Explore the interactive demo and all six presentation images: https://poetic-arithmetic-694393.netlify.app/

Independent concept by Arthur Avila. Storefronts and products are illustrative; this demonstration does not generate live AI stores or process purchases.