DogWay - Assisi Pet Care brand

Here’s a look at the website I designed for DogWay, a leading Polish brand of dog treats (part of Maced / Assisi Pet Care Group).

The goal was to create a clear, product-focused site that aligns with the brand’s fun and energetic identity. I was responsible for the UX and UI design, project coordination, and worked closely with an external Webflow developer to bring it to life.

The site features a lightweight CMS, clear navigation, and a modular layout — all tailored to highlight key product lines and support future eCommerce expansion.

We focused on clarity, fast navigation, and a lightweight design system that reflects the brand’s bold, energetic tone. Paw prints not included 🐾

P.S. We also included playful motion and video elements to add energy and reinforce the dynamic character of the brand.

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