Selly® eCommerce platform

Here's a quick glimpse at the UI work I did for Selly — a subscription-based eCommerce platform designed to help businesses launch online stores fast, with no technical barriers.

I was responsible for the entire user interface design — from clean layouts and clear CTAs to modular components that adapt across different store sizes. The goal was to make the platform feel accessible and modern, while still supporting advanced eCommerce features.

To keep the UI engaging without overwhelming the user, I combined iconography, abstract illustrations, and curated stock photos. Icons guide the eye and reinforce key actions, while illustrations bring in a soft, tech-friendly tone. Photography adds context and helps break the monotony in onboarding flows and empty states.

The balance of these three elements gave the interface a sense of structure, personality, and scalability — without overdesigning.

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